Content Marketing Strategies That Converts More Leads
Most content marketing strategies MSPs roll out deliver poor online visibility and attract low-quality leads.
The result is an inconsistent pipeline and unpredictable revenues.
Not only that, a lack of revenue creates silent, but avoidable stress. Doubts start creeping in, and you worry that you may be forced into staff redundancies or close your business.
Maybe you can relate?
Unfortunately, it happens all too often. We see it with MSPs all the time.
That’s why we enjoy working with ambitious MSPs like yours. We create a content marketing strategy and develop a brand personality to drive high-intent traffic and deliver more conversions.
With a steady flow of traffic entering your pipeline, you're set up to convert more leads and stop worrying about:
> where the next client is coming from
> losing key accounts unexpectedly and
> an uncertain future
And instead focus on:
> retaining clients
> predictable revenues and
> growing your business
_SEO Content Marketing Strategies for Ambitious MSPs_
We help Managed IT Support Providers attract high-quality leads, stand out in a busy market and convert more leads.
How?
By creating a content strategy that speaks to your preferred ideal client.
We create content that showcases your expertise provides the solutions IT executives and business owners actually care about —outcomes, risk reduction and costs.
In addition, we develop a brand personality that your audience enjoys engaging with and publish thought leadership content that positions you as the obvious partner.
Our content marketing strategy is designed to establish you as an authority in IT support that business owners and executive boards trust.
When decision makers trust you, they choose you as their IT partner.
A content marketing strategy specifically designed for MSPs alleviates the stress IT Support Executives experience when leads are not converting.
My career as a freelance writer began in 2005. After three years slogging it out, the dream of becoming a fiction writer was dwindling.
Actually, it was my bank account that was dwindling, so I had to attune my energy to writing pursuits that earn money.
In 2008, I realised SEO was the future so I delved into the mind of Google and discovered the keys to a successful content writing strategy are value and trust.
Earn trust, and you acquire more conversions!
RJO Content helps MSPs earn trust.
In six months, our clients have been known to increase organic traffic by as much as 93% and high-quality leads by 900%.
The secret sauce: brand personality.
Our Services
Content Marketing Strategies & Branding
}_ Educate prospects on risks, value, and outcomes
}_ Attract more highly-qualified inbound leads
}_ Retain customers who recognise your value
}_ Communicate your value beyond “IT support”
}_ Position your brand as a trusted authority
}_ Differentiates you from competitors in a crowded market
}_ Increase visibility across online platforms
}_ Develop a brand personality that generates leads
}_ Educate audiences and drive inbound enquiries
{*}_content writing that gets results
There are two keys to writing content that converts more leads.
} engagement - by publishing informative and authoritative content that business owners need to know about.
} entertainment - by developing a brand personality your audience wants to engage with.
For the first key to work, you need a content writing strategy.
For the second key to work, you need the skill of a content writer.
Tell your customers what they need to know, in a voice they want to hear, and they stay tuned in.
Not only that, they trust you!
Testimonials
Before I started RJO Content to focus on writing strategic content for MSPs, I was writing content for all types of businesses. The testimonials on my People Per Hour profile speaks for themselves.
Timeframe
A typical client sees online visibility and leads more than double in the first six months. The increase depends on your starting position. If you currently have limited visibility, you can expect to see an increase in traffic of between 70-90%.
We don't intend to bind you into a fixed-term contract, but we do ask you to work with us for at least six months so you can see for yourself that you're heading in the right direction.
SEO does not deliver immediate results, unfortunately. For the best results, stick with us for the full 12-months. We are confident you will be satisfied with the results. However, you are free to cancel with us at any time, with no quibbles.
Price
We have three packages which provide flexibility around content, social media marketing and platform management. Price points start from £750/month.
See our packages page and choose the strategy that best meets your needs and budget. We can also customise your digital strategy if you have a fixed marketing spend that falls outside our price points.
Pay upfront for the full 12 months and get one month free.
Ask About Availability
The one downside to working with us is that we only have a limited bandwidth.
We can only onboard four MSPs at any one time.
This is because we work closely with you for six months to lay the foundations for growth and dedicate time to producing high-quality thought leadership content. Our content writing strategy is not rinsed AI copy, it's a full rewrite with personality, fact checking and insights that offer value.
After six months, we will review the results with you. You then have the choice to end the contract, no questions asked, or continue to work with us.
If you do not see any improvement in your online visibility or conversion rates after 12 months, you will get a full refund. See our terms and conditions for details about our refund guarantee.
If your MSP is struggling to stand out in a crowded market, schedule a 30-minute discovery call by completing the contact form below.
Work With Me
Fill in the form below and I will get back to you asap to arrange a free 30-minute discovery.